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Do you want to have the edge in today's competitive small business “click” marketing world?
Then listen up: the old style shotgun approach to marketing is out. Laser-focused attraction marketing is in.
Here are some great books that I have read on that subject.
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Become A Recognized Authority In Your Field In 60 Days Or Less! - This book will show you how you can promote and market your knowledge and skills in any field, position yourself as a leading expert, and gain a tremendous advantage over your competition.
Book Yourself Solid - Book Yourself Solid is a one-of-a-kind, step-by-step guide to building a successful service business from the ground up. These proven methods have helped thousands of service professionals realize their dreams.
Multiple Streams Of Coaching Income - In “Multiple Streams Of Coaching Income,” you will discover how to find pockets of ‘invisible’ clients who are looking for what you have. You will learn how to apply your skills as a coach to the world of the Internet and build trust relationships with tens of thousands of people worldwide. You will also create a multiple streams blueprint for your coaching package, and learn how to become a Google for your clients, and make meaning and money, sustainable.
Purple Cow - In Purple Cow, Seth Goden urges you to put a Purple Cow into everything you build and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
Solid Gold Newsletter Design - In "Solid Gold Newsletter Design," you will discover how to create a profile of your target audience, write content that gets read, master the practical techniques of design and layout, save time by using 9 powerful shortcuts, and produce a finished product that has a professional look and feel.
Unleashing The Idea Virus - Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In "Unleashing the Ideavirus," Seth Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other," he writes. "Ignite consumer networks and then get out of the way and let them talk."