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How many cares one loses when one decides not to be something, but to be someone.
Niche Clarity ProgramFree Complimentary Coaching Session
Is that what you've been hoping? That you'll build your services and your offerings, and then people will find you with their checkbook or credit card in hand?
Many people slip into this magical thinking when they get excited about something they are working on. It seems entirely plausible that people will be so enthralled with what you're doing that they'll sign up without any other information.
But, it's just not that simple.
It is true that you need to build something to base your business on. Unfortunately, no one really talks about where to start.
Most people start by developing their services and offerings. Without a clear understanding of their target market the end result is usually a jumble of offerings that's confusing to potential clients and very difficult to market.
Others try to keep their options open by meeting everyone's needs. They think they can build their business by working with everyone. Unfortunately, it's more likely they will keep business from coming their way because no one can figure out exactly what they do.
The best way to build your business is to do everything you can to build your perceived expertise in an area that fulfills your client's needs and provides you with a unique competitive advantage. You want people in your community to know, without a doubt, that you are the "go to" person for your chosen area.
Unfortunately, most marketing courses aren't much help in this area because they assume you already know the focus of your business. Usually the first exercises in any marketing course are designed to help you develop a compelling audio logo or elevator speech that you can use in networking situations. This is difficult enough if you are crystal clear about your unique business proposition, but if you aren't clear how to articulate what you do, you won't be able to come up with a good audio logo or implement anything else you are learning in the class. No matter how hard you try.
Without a niche, you are likely to:
Identifying a viable, clearly defined, profitable niche is something every business owner needs to do as early in their business as possible. With the clarity of a niche you are able to:
As one recent client describes below, discovering your niche is the all important ingredient to making your business really about you.
Susan is just amazing. She helps me step-by-step, encouraging me and inspiring me to really dig inside myself and find my voice and my vision and where I want my business to go, so that my business is really becoming about me and finding my niche in the world. The Niche Clarity Program has just been an incredible experience.
Pamela G Mingle
Owner, Pamela Gallagher Style
Some business owners are content to focus on the niche that will bring in the most money. They don't feel the need to have a personal connection to the target population or the problem/solution. In this case, business owners look for the niche market that is most willing to pay cash to get the service or product the business owner is selling.
Other business owners have a different focus. They are in business to make a difference in people's lives. Meaning is very important to them personally and they want to bring meaning to those they work with. Ideally they want to do work that:
Without this connection with their business they don't feel authentic in their marketing efforts, which undermines their effectiveness.
And yet your business can't just be about your passions. The key to business success is to identify the sweet spot that taps your own passions AND fulfills a need your clients are willing and able to pay to resolve.
(See the green section of the diagram below for a visual image of this sweet spot.)
As another recent client describes below, within a short period of time you can have a whole new perspective of your business and its potential!
The Niche Clarity Program and working with Susan was an eye-opening experience for me. Within a short period, I was able to see new, unexpected, and creative ways to work with my new small business idea.
Owner, SJ McKay Solutions
Winnipeg, Manitoba, Canada
Niche Clarity is a four part coaching program to help you identify the sweet spot that taps your own passions AND fulfills a need your clients are willing and able to pay to resolve.
This Niche Clarity four-week program is perfect for the entrepreneurial woman who is short on time, ready to get started, and wants to know. After four weeks, you will know who your niche is and whether or not you have a viable market for your products and services.
30-day, unconditional money back guarantee. If, for whatever reason, you don't think this material is of value to you, I will happily refund your money.
Here's one last testimonial that describes how valuable the Niche Clarity Program is for generating great business ideas and gaining confidence to start your own business!
Susan's coaching has definitely helped me to create new business ideas and ways to implement them. In addition, the Niche Clarity Program helped me clarify what type of business really matched my interests. I have gained the confidence to develop these ideas and create my own business using the Niche Clarity Program. I thoroughly enjoy working with Susan.
Dr. Linda Childs
Professional Singer & Budding Entrepreneur
New York, NY
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